Principal – Seattle

Hally Wax, a founder of MIX, has 12 years of experience providing communications support for a range of enterprise consumer and technology companies in the areas of financial services, IT security, healthcare, retail, mobile management and virtualization. Hally’s experience includes merger and acquisitions, organizational rebrands, crisis communications, high-profile launches, vertical market programs as well as high-impact IT and business media and analyst relations. Known for her ability to tackle tough business problems, Hally’s strategic counsel and support continually net greater leadership visibility and share of voice for her clients.

Hally lives, breathes and speaks both security and financial services. She has helped known and unknown players gain relevance and leadership in the complex fields of financial markets, retail banking, authentication, web, data and email security, web filtering, ID theft prevention, international security standards and biometrics.