Katherine Verducci cut her teeth in the fast paced world of high tech PR in the heart of the Silicon Valley, where she learned the value of compelling writing and creativity. She later moved to Abbott, one of the largest global health care companies and served as in-house counsel for internal and external communications. While there, she cultivated relationships with medical device trade journalists, bloggers and patient groups focused on cardiovascular health. She pushed Abbott’s vascular division into social media and managed blogger relations for the company’s stent and vascular devices. Now, working with MIX, Katherine preaches the values of connected everything – from retail to wealth management.